Kia GT4 Stinger concept and 2014 Soul earn international design excellence award
21 Jul 2014|3,464 views
The Industrial Designers Society of America (IDSA) has added to Kia's award haul a pair of prestigious design titles. Kia received International Design Excellence Awards (IDEA) in the transportation category for both the GT4 Stinger concept vehicle and the 2014 Soul, earning Silver and Bronze honours respectively.
IDEA is an assessment of global design, which recognises designs that affect quality of life, and promise significant economic impact through innovation in categories such as Automotive and Transportation, Design Strategy, Computer Equipment and Environments.
The 2014 competition included 2,000 candidates from 39 countries with each entry evaluated for innovation, benefits to the user and client, sustainability and visual appeal. Moreover, the GT4 Stinger concept has also earned media and industry praise around the world for its stunningly aggressive and sporty appearance.
The Kia design team, led by Kia Motors Corporation President and Chief Design Officer, Peter Schreyer, has consistently garnered praise for its innovative, European influenced work, transforming the Kia brand and contributing to substantial global growth over the last five years.
Tom Kearns, Chief Designer at Kia Design Centre America (KDCA) said, "These IDEA honours are truly a testament to the abilities of the Kia Motors design team. The GT4 Stinger was conceived selfishly, but to great effect. As for the Soul, reinventing an icon is perhaps the biggest challenge our team has faced. You have to offer a fresh take without losing the essence of what made the original so appealing."
The Industrial Designers Society of America (IDSA) has added to Kia's award haul a pair of prestigious design titles. Kia received International Design Excellence Awards (IDEA) in the transportation category for both the GT4 Stinger concept vehicle and the 2014 Soul, earning Silver and Bronze honours respectively.
IDEA is an assessment of global design, which recognises designs that affect quality of life, and promise significant economic impact through innovation in categories such as Automotive and Transportation, Design Strategy, Computer Equipment and Environments.
The 2014 competition included 2,000 candidates from 39 countries with each entry evaluated for innovation, benefits to the user and client, sustainability and visual appeal. Moreover, the GT4 Stinger concept has also earned media and industry praise around the world for its stunningly aggressive and sporty appearance.
The Kia design team, led by Kia Motors Corporation President and Chief Design Officer, Peter Schreyer, has consistently garnered praise for its innovative, European influenced work, transforming the Kia brand and contributing to substantial global growth over the last five years.
Tom Kearns, Chief Designer at Kia Design Centre America (KDCA) said, "These IDEA honours are truly a testament to the abilities of the Kia Motors design team. The GT4 Stinger was conceived selfishly, but to great effect. As for the Soul, reinventing an icon is perhaps the biggest challenge our team has faced. You have to offer a fresh take without losing the essence of what made the original so appealing."
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