Jaguar and Bremont launch bespoke wristwatch in celebration of the 'new' E-Type
14 Aug 2014|1,548 views
Jaguar has further extended its relationship with the Bremont Watch Company as it revealed one of six unique wristwatches to be offered to customers of the six new Lightweight E-Types to be built by Jaguar Heritage - part of Jaguar Land Rover's new Special Operations division.
"The Lightweight E-Type project is so special that we thought we really needed to create something which complemented the cars and, since most classic enthusiasts also tend to be horophiles, a wristwatch seemed to be the answer," said Jaguar's Director of Design, Ian Callum.
Giles English, who co-founded Bremont in 2002 with his brother Nick, said that the new Lightweight watches provided the firm with the perfect opportunity to take the important step of launching its own, proprietary movement.
"We have been working on designing, developing and producing our first exclusive movement for more than a year, and it seems fitting that it is going to make one of its first appearances in this very special watch for Jaguar," said Giles.
Giles added that the fact that Jaguar only commissioned six pieces enabled his team to be very creative in a way that is not always possible when designing a watch for larger scale production - and that's why they have been able to feature touches such as using real wood for the rim of the 'steering wheel' winding rotor. As such each watch is, essentially, bespoke.
Drawing inspiration directly from the car, the 43mm watch features a black dial based on the RPM gauge and features a subtle 'red zone' quadrant. The hour and minute hands replicate the instrument's tachometer needle, while the chassis number of the relevant car is printed at the six o'clock position.
Other touches include a winding crown which is engraved with the pattern of the period-correct Dunlop racing tyres, and straps made from the same Connolly leather which is being used for the interior trim.
Turning the watch over reveals a further reference to the car in the form of the automatic winding rotor - visible through a sapphire crystal case back - which takes the form of an exquisite miniaturisation of an alloy-spoked lightweight steering wheel, complete with an authentic wooden rim. The back of each watch also carries the engine number of the car it is paired with.
The launch of this exclusive Lightweight E-Type watch marks the start of a long-term relationship for Jaguar and Bremont. Future editions will be announced at a later date.
Jaguar has further extended its relationship with the Bremont Watch Company as it revealed one of six unique wristwatches to be offered to customers of the six new Lightweight E-Types to be built by Jaguar Heritage - part of Jaguar Land Rover's new Special Operations division.
"The Lightweight E-Type project is so special that we thought we really needed to create something which complemented the cars and, since most classic enthusiasts also tend to be horophiles, a wristwatch seemed to be the answer," said Jaguar's Director of Design, Ian Callum.
Giles English, who co-founded Bremont in 2002 with his brother Nick, said that the new Lightweight watches provided the firm with the perfect opportunity to take the important step of launching its own, proprietary movement.
"We have been working on designing, developing and producing our first exclusive movement for more than a year, and it seems fitting that it is going to make one of its first appearances in this very special watch for Jaguar," said Giles.
Giles added that the fact that Jaguar only commissioned six pieces enabled his team to be very creative in a way that is not always possible when designing a watch for larger scale production - and that's why they have been able to feature touches such as using real wood for the rim of the 'steering wheel' winding rotor. As such each watch is, essentially, bespoke.
Drawing inspiration directly from the car, the 43mm watch features a black dial based on the RPM gauge and features a subtle 'red zone' quadrant. The hour and minute hands replicate the instrument's tachometer needle, while the chassis number of the relevant car is printed at the six o'clock position.
Other touches include a winding crown which is engraved with the pattern of the period-correct Dunlop racing tyres, and straps made from the same Connolly leather which is being used for the interior trim.
Turning the watch over reveals a further reference to the car in the form of the automatic winding rotor - visible through a sapphire crystal case back - which takes the form of an exquisite miniaturisation of an alloy-spoked lightweight steering wheel, complete with an authentic wooden rim. The back of each watch also carries the engine number of the car it is paired with.
The launch of this exclusive Lightweight E-Type watch marks the start of a long-term relationship for Jaguar and Bremont. Future editions will be announced at a later date.
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