Honda brings its 'Other Side' to life with the new Civic Type R
03 Nov 2014|7,811 views
Honda is renowned for its reputation for engineering excellence, technology and reliability. But it's the brand's 'Other Side', born from a racing heritage and thirst for innovation, which its new campaign heroes.
Next year, Honda will launch the all new Civic Type R - promising to be the most extreme and high-performing model to wear the famous 'Red H' badge - perfectly embodying this other side of the marque. As the film asserts, Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.
See Honda's 'Other Side' in an interactive way here.
Honda is renowned for its reputation for engineering excellence, technology and reliability. But it's the brand's 'Other Side', born from a racing heritage and thirst for innovation, which its new campaign heroes.
Next year, Honda will launch the all new Civic Type R - promising to be the most extreme and high-performing model to wear the famous 'Red H' badge - perfectly embodying this other side of the marque. As the film asserts, Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.
See Honda's 'Other Side' in an interactive way here.
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