Fiat plans star-studded run up to 500X launch
01 Dec 2014|1,864 views
Fiat has assembled a star-studded team, comprising of world renowned magician Dynamo and Framestore, a British Oscar-winning special effects studio, for the run up to the launch of its new 500X Crossover.
The British magician, whose TV show 'Dynamo: Magician Impossible' has been seen by over 250 million people in 180 countries, is now a global icon with more than 4.9 million Facebook fans and 2.3 million Twitter followers. Dynamo will play a pivotal role in the exciting 'The Power of X' European tour which takes the Fiat 500X into the main squares of 74 European cities as well as 602 exclusive premieres to be hosted by Fiat dealerships all over Europe, in a total of 676 special events.
Launched in mid-November in Germany, participants in the #ThePowerOfX initiative are taken on a journey to discover the new Fiat model. On top of getting up close with the new 500X, including taking a ride with a professional driver, they can also take part in an immersive digital experience thanks to the 'Oculus Rift' Virtual Reality headset, which can reproduce a 360-degree environment in ultra-high resolution 3D.
Fiat has assembled a star-studded team, comprising of world renowned magician Dynamo and Framestore, a British Oscar-winning special effects studio, for the run up to the launch of its new 500X Crossover.
The British magician, whose TV show 'Dynamo: Magician Impossible' has been seen by over 250 million people in 180 countries, is now a global icon with more than 4.9 million Facebook fans and 2.3 million Twitter followers. Dynamo will play a pivotal role in the exciting 'The Power of X' European tour which takes the Fiat 500X into the main squares of 74 European cities as well as 602 exclusive premieres to be hosted by Fiat dealerships all over Europe, in a total of 676 special events.
Launched in mid-November in Germany, participants in the #ThePowerOfX initiative are taken on a journey to discover the new Fiat model. On top of getting up close with the new 500X, including taking a ride with a professional driver, they can also take part in an immersive digital experience thanks to the 'Oculus Rift' Virtual Reality headset, which can reproduce a 360-degree environment in ultra-high resolution 3D.
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