BMW becomes Global Partner of the 35th America's Cup
16 Jul 2015|2,668 views
This partnership between BMW and America's Cup takes the premium automobile manufacturer's involvement as a partner of global competitive sailing to a new level. The America's Cup is the oldest trophy in international sport and is also seen as the most challenging competitive sailing event, combining the best athletes with the best technology.
BMW will also support Oracle Team U.S.A. as Technology Partner. The team's mission is to win the America's Cup for the third consecutive time. As Technology Partner, BMW will provide its engineering competence to ORACLE TEAM USA in fields including aerodynamics.
BMW and Oracle Team U.S.A will come together as engineering and R&D leaders, sharing knowledge and technological innovations in various fields. BMW will be fully integrated into the global marketing, branding, communications and race event for the 35th America's Cup, from now on until the Finals in 2017.
The iconic BMW logo will be visible on turning marks on the race course, on the boat, the wingsail, and the team gear of Oracle Team U.S.A, as well as on the stern plate of competitor yachts. Within the TV broadcast, BMW will provide the boats' and athletes' performance data through inserts, which will create images that take the fans figuratively right into the action on board.
In the Louis Vuitton America's Cup World Series race villages in 2015 and 2016, as well as in Bermuda in 2017, BMW will provide fleets of cars to transport hospitality guests, VIP's and team members. These include a wide variety of current BMW's product range such as the BMW 7 Series, the revolutionary plug-in hybrid sports car BMW i8 and the all-electric BMW i3.
This partnership between BMW and America's Cup takes the premium automobile manufacturer's involvement as a partner of global competitive sailing to a new level. The America's Cup is the oldest trophy in international sport and is also seen as the most challenging competitive sailing event, combining the best athletes with the best technology.
BMW will also support Oracle Team U.S.A. as Technology Partner. The team's mission is to win the America's Cup for the third consecutive time. As Technology Partner, BMW will provide its engineering competence to ORACLE TEAM USA in fields including aerodynamics.
BMW and Oracle Team U.S.A will come together as engineering and R&D leaders, sharing knowledge and technological innovations in various fields. BMW will be fully integrated into the global marketing, branding, communications and race event for the 35th America's Cup, from now on until the Finals in 2017.
The iconic BMW logo will be visible on turning marks on the race course, on the boat, the wingsail, and the team gear of Oracle Team U.S.A, as well as on the stern plate of competitor yachts. Within the TV broadcast, BMW will provide the boats' and athletes' performance data through inserts, which will create images that take the fans figuratively right into the action on board.
In the Louis Vuitton America's Cup World Series race villages in 2015 and 2016, as well as in Bermuda in 2017, BMW will provide fleets of cars to transport hospitality guests, VIP's and team members. These include a wide variety of current BMW's product range such as the BMW 7 Series, the revolutionary plug-in hybrid sports car BMW i8 and the all-electric BMW i3.
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