Honda's awesome new stop-motion 'Power of Dreams' commercial
27 Sep 2015|3,291 views
Honda has unveiled its new two-minute commercial, titled 'Paper', and it is the best thing you will see today.
Celebrating Honda's strong brand identity and its core belief in the 'Power of Dreams', the commercial does away with the smoke and fanfare we are accustomed to see in car advertisements these days. Instead, Honda has stripped it back and returned to the very roots, creating a commercial out of arguably the two simplest components: paper and a vivid imagination.
Made over many months, thousands of hand-drawn and coloured illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. It depicts the journey and many iterations of Honda engines using paper - the medium where many dreams begin - and was entirely shot in-camera with a few scenes stitched together to create one seamless journey. Stop-motion experts, Academy Award-nominated PES, were responsible for the commercial.
Check out the video above (which is frankly brilliant) and join Honda in a spellbinding look at its history. You can also check out a behind-the-scenes look here.
Honda has unveiled its new two-minute commercial, titled 'Paper', and it is the best thing you will see today.
Celebrating Honda's strong brand identity and its core belief in the 'Power of Dreams', the commercial does away with the smoke and fanfare we are accustomed to see in car advertisements these days. Instead, Honda has stripped it back and returned to the very roots, creating a commercial out of arguably the two simplest components: paper and a vivid imagination.
Made over many months, thousands of hand-drawn and coloured illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. It depicts the journey and many iterations of Honda engines using paper - the medium where many dreams begin - and was entirely shot in-camera with a few scenes stitched together to create one seamless journey. Stop-motion experts, Academy Award-nominated PES, were responsible for the commercial.
Check out the video above (which is frankly brilliant) and join Honda in a spellbinding look at its history. You can also check out a behind-the-scenes look here.
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