reset
Viewed : 1,405 times | Text Size (

A A

 )

Recommended Articles

11 Nov 2016 | Local News : Singapore

End of this year, Hyundai Motors is going around Singapore with a mission to bring the Hyundai showroom experience out to the masses.


This year end, Hyundai Motors is going around Singapore with a mission. Named the Hyundai Motor Squad, it is Komoco Motor's efforts to bring the Hyundai showroom experience out to the masses.

Hyundai Motor Squad is a roving convoy of a 24-feet mobile truck and six of Hyundai's iconic models
Hyundai Motor Squad is a roving convoy of a 24-feet mobile truck that will be roving islandwide from 10am to 7pm daily, with weekend on-site event at different spots of Singapore starting Saturday, 12 November until Sunday, 4 December 2016.

Not only is the showroom experience being brough to customers, the convoy's task is also to share and educate the consumers on Hyundai's first hybrid technology - the IONIQ. The 24-feet truck acts as a mini laboratory where consumers can discover the IONIQ's technology through video clips, or put on the ergonomically designed Samsung Gear VR for an interactive and immersive experience of the IONIQ technology.

This space is for the public to discover the IONIQ's advanced technology, its fuel efficiency and performance. Available in three different powertrains, Electric, Plug-in Electric and Hybrid, the IONIQ is the much-awaited product from Hyundai that will join in the global call of eco-friendly cars. The first available option for Singapore will be the Hybrid version, which is powered by a combine engine that works on battery and petrol.

The rest of the convoy will take customers out to discover the diversity of Hyundai in a different landscape. Customers can take this opportunity to test drive the different cars on showcase unlike conventional roadshows where cars are for display only. Public can expect to see vibrantly decked out Hyundai zipping around Turf City on the 12th and 13th of November and Vivo City on the 19th and 20th of November.

Komoco Motors, the official distributor for Hyundai, believes that this month-long campaign is a great platform to engage consumers and demonstrate the car's key points - its advanced safety features. The Hyundai Motor Squad is a manifestation of the brand's essence and truly translates the 'core value' of its products into real experiences.
  • Email

You may also like

1-10 of 20    

» More From Car News