Lexus returns as the Official Automotive Partner of NYFW: The Shows for 2017
10 Feb 2017|1,537 views
Lexus preserves its commitment to the fashion industry by returning as the Official Automotive Partner of NYFW: The Shows, for the fourth consecutive season. Continuing the highly successful #HowFashionTravels campaign, Lexus will be providing a fleet of 50 courtesy transportation vehicles for designers, models, editors, retailers and industry professionals traveling from Skylight Clarkson Sq.
For the first time in public, Lexus will reveal its custom LIT IS vehicle with an experiential installation at Vanderbilt Hall in Grand Central Terminal on Monday, 13th February and Tuesday, 14th February. Commuters will be able to view the runway shows of Jeremy Scott, Nicole Miller and TOME on a larger-than-life screen positioned as a dramatic backdrop for the car. In tandem, the patterns and inspirations of their collections will be animated on the LIT IS vehicle.
To highlight the new 2017 IS, Lexus developed a one-of-a-kind vehicle covered in 41,999 individually hand-placed programmable LED lights. The LIT IS has three functions - Attract, which can loop colourful graphics; Music Viz, which responds to the beat of any song; and Gesture, which reacts to users' hand movements via Xbox Kinect.
Lexus preserves its commitment to the fashion industry by returning as the Official Automotive Partner of NYFW: The Shows, for the fourth consecutive season. Continuing the highly successful #HowFashionTravels campaign, Lexus will be providing a fleet of 50 courtesy transportation vehicles for designers, models, editors, retailers and industry professionals traveling from Skylight Clarkson Sq.
For the first time in public, Lexus will reveal its custom LIT IS vehicle with an experiential installation at Vanderbilt Hall in Grand Central Terminal on Monday, 13th February and Tuesday, 14th February. Commuters will be able to view the runway shows of Jeremy Scott, Nicole Miller and TOME on a larger-than-life screen positioned as a dramatic backdrop for the car. In tandem, the patterns and inspirations of their collections will be animated on the LIT IS vehicle.
To highlight the new 2017 IS, Lexus developed a one-of-a-kind vehicle covered in 41,999 individually hand-placed programmable LED lights. The LIT IS has three functions - Attract, which can loop colourful graphics; Music Viz, which responds to the beat of any song; and Gesture, which reacts to users' hand movements via Xbox Kinect.
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