In collaboration with Viking Toys Ltd, a leading Swedish toy manufacturer of global note, Volvo Car Thailand announces a playful "My First Volvo" project giving away over 10,000 model cars of Volvo XC90, XC70 and C30 to underprivileged pre-school Thai children nationwide through partnership with both government and non-governmental organisations.

Mr. Paul Stokes, President of Volvo Car (Thailand) Ltd, says,"When Volvo Cars in Sweden licensed these toys, we saw an obvious route to turn a commercial decision into a way to give a little something back to the youngest members of our society, particularly those from a less affluent background who need every ray of sunshine and every chance to smile. Here at Volvo with the "My First Volvo" project, we want to pass on our support and care to Thai children who really need help across the country."

The toy versions of Volvo cars are duplicated from the XC90, XC70 and C30. All 10,000 units of Volvo cars in toy version will be given to non-governmental organisations and child development organisations under the supervision of government offices.

A toy version of a Volvo car is showcased during the "Thailand International Motor Expo 2008" at Challenger Hall, Muang Thong Thani from November 29 to December 10, 2008.