Bugatti awarded for best stand design at 2017 Geneva Motor Show
21 Mar 2017|2,337 views
At this year's Geneva International Motor Show, Bugatti has received an award for its stand design. In the opinion of a jury consisting of communications and publicity specialists of the Club de publicite et de communication de Geneve (CPG), the French super sports car manufacturer had the best stand at the show.
The jury found the efficient design in a small exhibition area, quality of workmanship and details of the stand especially convincing. For this achievement, Bugatti received the 14th Creativity Award of the CPG. The sole star of the stand was the 1,479bhp Chiron, with which Bugatti is continuing its success story. 250 of these vehicles, which are being produced in a limited series of 500 units, have already been ordered. Two weeks ago, the first vehicles were delivered to customers.
The jury was impressed by the intelligent way in which Bugatti's presentation succeeded in standing out from the other exhibitors despite its comparatively small area and free positioning in the hall. The curved roof was found to be especially convincing. The curves were arranged around a light shaft, which illuminated the sole model on the stand, the Bugatti Chiron, with a bright beam. The curved structure surrounding the customer area and quality of workmanship were other key criteria for the award.
At this year's Geneva International Motor Show, Bugatti has received an award for its stand design. In the opinion of a jury consisting of communications and publicity specialists of the Club de publicite et de communication de Geneve (CPG), the French super sports car manufacturer had the best stand at the show.
The jury found the efficient design in a small exhibition area, quality of workmanship and details of the stand especially convincing. For this achievement, Bugatti received the 14th Creativity Award of the CPG. The sole star of the stand was the 1,479bhp Chiron, with which Bugatti is continuing its success story. 250 of these vehicles, which are being produced in a limited series of 500 units, have already been ordered. Two weeks ago, the first vehicles were delivered to customers.
The jury was impressed by the intelligent way in which Bugatti's presentation succeeded in standing out from the other exhibitors despite its comparatively small area and free positioning in the hall. The curved roof was found to be especially convincing. The curves were arranged around a light shaft, which illuminated the sole model on the stand, the Bugatti Chiron, with a bright beam. The curved structure surrounding the customer area and quality of workmanship were other key criteria for the award.
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