BMW Group plans to launch more than 40 new and revised models
24 Mar 2017|3,009 views
After reporting best ever revenues and earnings figures for the seventh year in succession, the BMW Group intends to continue its course of sustainable and profitable growth, while also expanding its role as innovation leader. The company's core business will be strengthened by the targeted addition of new models and continued work on the strategic areas of electric mobility and automated driving.
With this in mind, the BMW Group will be rejuvenating its product portfolio significantly in the coming years. "We intend to launch more than 40 new and revised models of our three premium brands on the market during 2017 and 2018. The new product offensive began successfully with the launch of the new BMW 5 Series in February, further raising the bar in the business sedan segment," commented Harald Kruger, Chairman of the Board of Management of BMW AG in Munich, Germany.
Particular emphasis will be placed on the top end of the premium segment. By 2020, the BMW Group is targeting significant sales volume growth in this area with the addition of a number of new models, including the BMW X7, to complement the BMW 7 series.
After reporting best ever revenues and earnings figures for the seventh year in succession, the BMW Group intends to continue its course of sustainable and profitable growth, while also expanding its role as innovation leader. The company's core business will be strengthened by the targeted addition of new models and continued work on the strategic areas of electric mobility and automated driving.
With this in mind, the BMW Group will be rejuvenating its product portfolio significantly in the coming years. "We intend to launch more than 40 new and revised models of our three premium brands on the market during 2017 and 2018. The new product offensive began successfully with the launch of the new BMW 5 Series in February, further raising the bar in the business sedan segment," commented Harald Kruger, Chairman of the Board of Management of BMW AG in Munich, Germany.
Particular emphasis will be placed on the top end of the premium segment. By 2020, the BMW Group is targeting significant sales volume growth in this area with the addition of a number of new models, including the BMW X7, to complement the BMW 7 series.
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