Toyota teams up with VH1 and Imagine Dragons for music education grant
24 Sep 2017|34,034 views
Toyota, the VH1 Save The Music Foundation, Life is Beautiful Music & Art Festival, and Grammy Award-winning band Imagine Dragons presented three Las Vegas area schools with a US$40,000 ($53,800) music education grant that will provide music instruments to enhance each school's music programmes and expand student participation. The assembly was held in partnership with this weekend's Life is Beautiful Music & Art Festival, a three-day event where music, art and ideas merge in the heart of Downtown Las Vegas.
The $54,000 donation to VH1 Save The Music was divvied up to fulfill two Encore Grants, which includes US$15,000 ($22,000) each of supplemental wind and stringed instruments, and one Keys + Kids Grant, which includes US$10,000 ($13,500) worth of hybrid piano and keyboards. The grants strengthen each designated Las Vegas school's music education programmes with expanded resources to supply students with equal opportunity to learn through the arts.
The grant was achieved through an interactive festival activation and social media campaign implemented at music festivals nationwide, including Stagecoach, Country 500, Lollapalooza, and the upcoming Life is Beautiful and Voodoo Music + Arts Experience. The activation engages with festival goers and artists through an Instagram mosaic mural that promotes the #ToyotaGiving campaign in support music education. The campaign will conclude following the Voodoo Music + Arts Experience from 27th to 29th October.
Toyota, the VH1 Save The Music Foundation, Life is Beautiful Music & Art Festival, and Grammy Award-winning band Imagine Dragons presented three Las Vegas area schools with a US$40,000 ($53,800) music education grant that will provide music instruments to enhance each school's music programmes and expand student participation. The assembly was held in partnership with this weekend's Life is Beautiful Music & Art Festival, a three-day event where music, art and ideas merge in the heart of Downtown Las Vegas.
The $54,000 donation to VH1 Save The Music was divvied up to fulfill two Encore Grants, which includes US$15,000 ($22,000) each of supplemental wind and stringed instruments, and one Keys + Kids Grant, which includes US$10,000 ($13,500) worth of hybrid piano and keyboards. The grants strengthen each designated Las Vegas school's music education programmes with expanded resources to supply students with equal opportunity to learn through the arts.
The grant was achieved through an interactive festival activation and social media campaign implemented at music festivals nationwide, including Stagecoach, Country 500, Lollapalooza, and the upcoming Life is Beautiful and Voodoo Music + Arts Experience. The activation engages with festival goers and artists through an Instagram mosaic mural that promotes the #ToyotaGiving campaign in support music education. The campaign will conclude following the Voodoo Music + Arts Experience from 27th to 29th October.
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