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Honda rises to 20th place in the latest Interbrand study and is recognised as the fourth biggest global automotive brand.

10 Oct 2017 | International News : U.K.


Honda is now one of the world's top 20 brands, according to research by Interbrand in its latest 'Best Global Brands' study. Honda has moved up by three percent to be ranked as the 20th most valuable brand in the world. Interbrand puts its value at $22.696 billion. Honda's recognition by Interbrand follows several landmark achievements for the company in 2016 as well as major news announcements this year.

At the 2017 Frankfurt Motor Show, Honda confirmed that electrified technology will now feature in every new car model launched in Europe. Honda Motor Company CEO, Takahiro Hachigo, made the commitment as he unveiled the Urban EV Concept vehicle, setting the direction for a new Honda electric car, which will arrive in Europe in production form in 2019. At a global level, Honda aims to have electrified technology in two thirds of its new car sales by 2030.

Beyond automotive, Honda's brand power is bolstered by its advanced product range spanning aircraft, motorcycles, and power equipment, reinforcing its position as the largest engine manufacturer in the world.
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