McLaren strengthens North American communications team with new senior executive
24 Oct 2017|993 views
McLaren Automotive has announced a further strengthening of its North American communications team, during a period of unprecedented growth for the brand in the region, with the addition of Roger Ormisher to the new position of Vice President, Communications and PR. He will report directly to McLaren Global Communications and PR Director, Wayne Bruce, who is based in the company's Surrey, U.K. headquarters, and regionally into the McLaren North America President, Tony Joseph, located in New York.
Roger Ormisher will be responsible for developing and implementing a press communications strategy to enhance and grow the visibility of the McLaren brand on the back of the recent launches of the 720S and 570S Spider, both new to the U.S.A market in 2017. Ormisher brings more than 30 years of global experience in both marketing and PR in the automotive industry, spanning three major continents - Europe, the U.S.A and Asia.
He held senior communications positions at Volvo Car Corporation, Nissan Corporate and Fisker Automotive and most recently was responsible for starting a new automotive experiential business for the Nth Degree agency in California, U.S.A. Roger joins the McLaren Automotive team in the U.S.A on 30th October and will work alongside recently hired PR executive, Laura Conrad, and Global lifestyle PR agency, Sidhu and Simon, in his new role.
McLaren Automotive has announced a further strengthening of its North American communications team, during a period of unprecedented growth for the brand in the region, with the addition of Roger Ormisher to the new position of Vice President, Communications and PR. He will report directly to McLaren Global Communications and PR Director, Wayne Bruce, who is based in the company's Surrey, U.K. headquarters, and regionally into the McLaren North America President, Tony Joseph, located in New York.
Roger Ormisher will be responsible for developing and implementing a press communications strategy to enhance and grow the visibility of the McLaren brand on the back of the recent launches of the 720S and 570S Spider, both new to the U.S.A market in 2017. Ormisher brings more than 30 years of global experience in both marketing and PR in the automotive industry, spanning three major continents - Europe, the U.S.A and Asia.
He held senior communications positions at Volvo Car Corporation, Nissan Corporate and Fisker Automotive and most recently was responsible for starting a new automotive experiential business for the Nth Degree agency in California, U.S.A. Roger joins the McLaren Automotive team in the U.S.A on 30th October and will work alongside recently hired PR executive, Laura Conrad, and Global lifestyle PR agency, Sidhu and Simon, in his new role.
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