Jaguar F-TYPE landmark gets makeover for Remembrance Sunday
07 Nov 2017|1,431 views
Jaguar Land Rover has unveiled a 10.7m-high Jaguar F-TYPE emblazoned with a bespoke poppy design to mark Remembrance Sunday in partnership with forces' motorsport charity Mission Motorsport and the Royal British Legion. The F-TYPE, clearly visible to motorists on the M6 motorway, fittingly faces the Sentinel sculpture, which depicts the Spitfires Castle Bromwich was famous for building during World War Two between 1938 and 1945.
The tribute is the latest in a string of commitments from the company as it aims to become the automotive employer of choice for former armed services personnel. Jaguar Land Rover has hired over 750 former servicemen and servicewomen since 2013 and is a Gold Award holder of the Armed Forces Covenant Employer Recognition Scheme, a written and publicised voluntary pledge from businesses and charitable organisations who wish to demonstrate their concrete support for the Armed Forces community.
Mission Motorsport, the Ministry Of Defence's charitable authority on motorsport for recovery, created a unique poppy-themed livery for the F-TYPE, which sits affixed to the outer wall of Jaguar Land Rover's Castle Bromwich site where the sports car is built. The design, emblazoned with the words of John McCrae's poem In Flanders Fields written in 1915 in the midst of World War One, was fitted in situ by the charity's team of ex-servicemen who were discharged from active service with physical and mental injuries.
Jaguar Land Rover has unveiled a 10.7m-high Jaguar F-TYPE emblazoned with a bespoke poppy design to mark Remembrance Sunday in partnership with forces' motorsport charity Mission Motorsport and the Royal British Legion. The F-TYPE, clearly visible to motorists on the M6 motorway, fittingly faces the Sentinel sculpture, which depicts the Spitfires Castle Bromwich was famous for building during World War Two between 1938 and 1945.
The tribute is the latest in a string of commitments from the company as it aims to become the automotive employer of choice for former armed services personnel. Jaguar Land Rover has hired over 750 former servicemen and servicewomen since 2013 and is a Gold Award holder of the Armed Forces Covenant Employer Recognition Scheme, a written and publicised voluntary pledge from businesses and charitable organisations who wish to demonstrate their concrete support for the Armed Forces community.
Mission Motorsport, the Ministry Of Defence's charitable authority on motorsport for recovery, created a unique poppy-themed livery for the F-TYPE, which sits affixed to the outer wall of Jaguar Land Rover's Castle Bromwich site where the sports car is built. The design, emblazoned with the words of John McCrae's poem In Flanders Fields written in 1915 in the midst of World War One, was fitted in situ by the charity's team of ex-servicemen who were discharged from active service with physical and mental injuries.
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