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In the first TV spot for the new 2018 QX80, the brand's flagship full-size SUV, Infiniti takes the position that luxury is something to be shared.

29 Dec 2017 | International News : U.S.A



Airing for the first time on the 1st of January, the national spot, titled 'Thrones', opens with a series of images of the most luxurious seats from around the world. Taking inspiration from various regions and historical eras, the thrones featured were custom made. The spot then cuts to a scene of friends inside the new Infiniti QX80. Each is enjoying the spacious and comfortable seating and specially crafted luxury features, including quilted semi-aniline leather-appointed seats, wood trim accents, the updated Infiniti InTouch infotainment system, and an advanced rear entertainment system.

"We designed the 2018 QX80 with the mindset that luxury is better when shared, offering luxurious amenities that every passenger can enjoy," said Phil O'Connor, Director, Marketing Communications and Media.

The 2018 QX80, on sale nationwide, stands apart with a refined and spacious cabin that features high-quality materials, a handcrafted finish and advanced driver-assist technologies - all combining to promote a sense of inclusive, modern luxury and to set new standards for upscale sophistication. With a taut, yet comfort-oriented suspension, and ample performance from its 5.6-litre V8 engine, the new QX80 gives drivers an assured feeling of control and confidence at the wheel.
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