Want to feel good? Get a sports car
25 Jan 2018|1,879 views
Forget romance, fine dining or an epic boxset binge - new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of well-being and emotional fulfilment.
The study measured 'buzz moments' - peak thrills that play a vital role in our overall wellness - as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.
Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: A customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver's emotions in real time across the car's exterior.
Forget romance, fine dining or an epic boxset binge - new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of well-being and emotional fulfilment.
The study measured 'buzz moments' - peak thrills that play a vital role in our overall wellness - as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.
Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: A customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver's emotions in real time across the car's exterior.
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