Telco offers customers free data for using public transport
27 Apr 2018|3,660 views
The tie-up between Circles.Life and EZ-Link - believed to be the first between a telco and a transit-linked company - is due to begin next month, it was revealed to The Straits Times on Thursday (26th April). Customers can sign up via the EZ-Link mobile application. An integrated system will read through the number of rides each user has taken, and provide them with 100MB of data for every 10 rides.
Mr. Abhishek Gupta, one of the three co-founders of Circles.Life said, "This partnership can encourage lifestyle behavioural changes and incentivise people to take public transportation more often." Mr. Nicholas Lee, Chief Executive Officer of EZ-Link called the telco an 'innovative' partner.
Circles.Life is known for its extensive and sometimes controversial marketing campaigns. In February it pulled its #3dollarballer cash machine stunt, which saw a few lucky punters given $50 for inserting $3 into a machine - but left dozens more disappointed. The company, which only operates online and does not have bricks-and-mortar stores has also set up initiatives with DBS bank and bicycle sharing service oBike, providing rewards or discounts to its customers.
The tie-up between Circles.Life and EZ-Link - believed to be the first between a telco and a transit-linked company - is due to begin next month, it was revealed to The Straits Times on Thursday (26th April). Customers can sign up via the EZ-Link mobile application. An integrated system will read through the number of rides each user has taken, and provide them with 100MB of data for every 10 rides.
Mr. Abhishek Gupta, one of the three co-founders of Circles.Life said, "This partnership can encourage lifestyle behavioural changes and incentivise people to take public transportation more often." Mr. Nicholas Lee, Chief Executive Officer of EZ-Link called the telco an 'innovative' partner.
Circles.Life is known for its extensive and sometimes controversial marketing campaigns. In February it pulled its #3dollarballer cash machine stunt, which saw a few lucky punters given $50 for inserting $3 into a machine - but left dozens more disappointed. The company, which only operates online and does not have bricks-and-mortar stores has also set up initiatives with DBS bank and bicycle sharing service oBike, providing rewards or discounts to its customers.
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