According to the Automotive News Data Centre, Hyundai-Kia sold 2,153,000 cars in the first half of 2009, just ahead of Ford's 2,145,000 units. It also represents a 30% drop for the Blue Oval as compared to the previous year.

Toyota is still ahead in the table, despite a 26% drop in sales from 2008. In fact, all of the top 10 suffered losses, with third place Volkswagen suffering the least, with only a 5.1% drop in market share.

General Motors in second place posted a 21.8% drop, while the rest of the top 10 consists of French and Japanese companies, with PSA Peugeot-Citroen, Honda, Nissan, Suzuki and Renault filling positions sixth to tenth respectively.