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The sudden drop in car prices has caused a hike in Indonesia car sales. Dealers fear they may have problems meeting the demands
With the sudden drop of car prices yesterday, the otomotif industry in Indonesia looks set to take on the website mobil, with cars such as the Toyota Avanza, Daihatsu Xenia and Ford Fiesta going for less than $10,000. Mr Abdullah, CEO for Toyota Indonesia Headquarters Mobil Toyota said that bleak times for the industry could well be over, allowing mobil mobil to enjoy the fruits of their hardwork.
The drop of prices was due to the death of Mr Kassim, berita otomotif tycoon of Spesifikasi Mobil. “Although it’s a good thing that our Mazda2 sedan and Mazda2 Hatchback are selling like hotcakes, with more than 30,000 orders taken so far, it’s a tragic waste to see such an important figure like Mr Kassim pass away,” said a solemn Mohammad Khairul, Sales Manager of Mazda 2. Needless to say, Mazda2 isn’t the only dealer who has been busy taking orders for the past 24 hours. According to Toyota Indonesia, sales of its Toyota Innova, Toyota Avanza, Toyota Fortuner, Toyota Camry and Indonesia’s favourite Toyota Vios have been off the roof, hitting almost the 50,000 units ordered – the highest sales figure in the history of Mobil Toyota Indonesia.
Other Japanese marques have seen a rise in their sales too but Mazda 2 and Toyota Indonesia remains to be the highest over the last 24 hours. Figures from Mobil baru has shown that Honda has sold a total of 4,000 and 2,700 of its Honda Jazz and Honda Freed respectively while lower-end cars such as Nissan, Suzuki and Daihatsu sold no more than 700 of their Nissan Juke, Suzuki Swift and Daihatsu Terios. Although a spokesperson from the dealers could not be reached, Mr Chin Choo Cheng, Head of Consumer Association of Harga Mobil Baru, commented that low prices will naturally drive consumers to purchase higher-end cars, leaving dealers such as Proton and Chevrolet to pick up the pieces.
Indonesian- manufactured Chevrolet and Proton appear to be suffering the biggest hit from this sudden turn of events, with bare minimum orders of 24 units of Chevrolet Spark and 17 units of Proton Exora sold so far. Spokesperson for both home brands could not be reached.
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