In a mashup of sorts, Asiafoodrecipe.com leverages on the wealth of Asian recipes available on YouTube to encourage individuals all over the world to become great cooks.

Johnny Lim, celebrity chef and founder of Asiafoodrecipe.com said, “We saw this unmet need in food lovers’ quest for Asian recipes and struck a brilliant idea. While instructional video recipes on YouTube act as great visual learning aids, it may not be the best reference when you are cooking or preparing a grocery shopping list. Many people still depend on written recipes in their culinary ventures. As Asians, we are extremely proud of our cuisine and food culture. Therefore, we hope Asiafoodrecipe.com will become a trusty companion for Asian food lovers all over the world.”

Targeted at mothers, cooking enthusiasts and foodies, this interactive recipe portal aims to bring together a global community of Asian food lovers who will share their recipe videos from Youtube and other popular video websites on Asiafoodrecipe.com.

Asiafoodrecipe.com allows its users to upload and share their compilation of personal favourite Asian cooking recipes on the web. Also easily accessible are other useful cooking resources such as measurement conversion tools, a food manufacturers’ directory, glossary and even iPhone applications for cooks. Ultimately, Asiafoodrecipe.com aims to provide the most comprehensive coverage of Asian cuisine and resources for cooking them.

Food Recipes are also organized into special holiday and occasions such as:

• New Year Recipes
• Christmas Recipes
• Halloween Recipes

Asiafoodrecipe.com also aims to showcase to the world the great variety of Asian cuisine to promote the diversity and rich cultural heritage of Asia. The dishes featured will include not only traditional favourites, but also bizarre offerings. For example, expect to see specialities such as balut, a fertilized duck embryo. This common Filipino snack is boiled alive and eaten from the shell. Likewise, the crowd pleasing quirky chocolate ramen from Japan will also be featured.

When it comes to the gastronomic, it is undeniable that well-presented food plays a significant role in whetting one’s appetite.  As such, Asiafoodrecipe.com promises a visual spectacle of amazing food photography for Asian food recipe cooks and non-cooks alike to encourage everyone to give the recipes a try in an attempt to create their own masterpiece.