BMW Asia and Performance Motors Limited (PML) has announced their sponsorship of the inaugural Social Star Awards via the official handing over of the BMW limousine fleet. Featuring some of the biggest stars and brands across the world, the awards on May 23rd will be graced by the likes of Aerosmith, CeeLo Green, PSY, Carly Rae Jepsen, Sky Blu, George Takei, Blush and more.
The Social Star Awards is based on data from Starcount which uniquely aggregates and charts social media's most popular stars and celebrities through the measurement of 17 billion people's social media activity across the 11 biggest social media networks in the world.
Starcount uniquely ranks and charts fans based on their individual social behavior by awarding points for every tweet, share, view and comment about the individual stars they love.
A fleet of 40 units comprising of the flagship BMW 730Li will be used to chauffeur the celebrities, VIPs and distinguished guests of this exclusive global awards event in style and comfort.
"As the leading automotive brand in the world, BMW is pleased to be sponsoring the Social Star Awards, the first-of-its-kind event that is set to take social influence to another level. As a new media technology platform, social media has grown by leaps and bounds in recent years and is definitely a force to be reckoned with both now and in the future."
"Moving forward, we're certain that social media tools will appear in even more exciting forms than today and are set to connect people even further. Likewise at BMW, we continuously work towards connecting our cars with our drivers and the outside world via our Connected Drive technology which can be found across the entire BMW fleet. As a brand that believes in innovation, BMW constantly strives to stay at the forefront of technology at all times," said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.
The BMW 7 Series is the Bavarian marque's flagship limousine that has redefined superiority by raising the bar in its class with ground-breaking efficiency, luxurious comfort and intelligent safety.
