Toyota to start selling hot pink Crown in Japan
12 Aug 2013|8,646 views
Toyota debuted its 14th generation Crown in November 2012 with a bling-bling fascia that will make Lexus' spindle grille look as conservative as a three-piece suit. It also sports a retina-searing pink paintjob - a huge gamble for a nameplate that usually elicits yawns from onlookers. In truth, the car symbolises Toyota's CEO Akio Toyoda's personal directive to his stylists to take more risks with polarising designs.
In Japan, the Crown is a top-end Japanese sedan typically favoured by the over-50 age group, corporate executives and habitually fielded in a pulse-quelling hearse-black finish. It is essentially to Japan's older crowd what the Buick Park Avenue is to America's senior citizens.
The idea with the pink was to draw attention to the grille but it was originally intended as a debut item only. Now, Toyota is planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from 1st September to 30th September to place an order for the big sedan.
Toyota debuted its 14th generation Crown in November 2012 with a bling-bling fascia that will make Lexus' spindle grille look as conservative as a three-piece suit. It also sports a retina-searing pink paintjob - a huge gamble for a nameplate that usually elicits yawns from onlookers. In truth, the car symbolises Toyota's CEO Akio Toyoda's personal directive to his stylists to take more risks with polarising designs.
In Japan, the Crown is a top-end Japanese sedan typically favoured by the over-50 age group, corporate executives and habitually fielded in a pulse-quelling hearse-black finish. It is essentially to Japan's older crowd what the Buick Park Avenue is to America's senior citizens.
The idea with the pink was to draw attention to the grille but it was originally intended as a debut item only. Now, Toyota is planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from 1st September to 30th September to place an order for the big sedan.
Latest COE Prices
March 2024 | 2nd BIDDING
NEXT TENDER: 03 Apr 2024
CAT A$85,489
CAT B$96,011
CAT C$70,112
CAT E$95,856
View Full Results Thank You For Your Subscription.