AMG reports strongest year in company's history
06 Feb 2014|6,010 views
Mercedes-AMG GmbH has reported 2013 to be its most successful year with up to 32,200 AMG models sold. The German firm recorded strong demand in its three biggest markets U.S.A, Germany and the U.K., driven by new products and the extension of its distribution network.
Among the factors that drove the growth was the broad introduction of the 4MATIC all-wheel drive system and the introduction of the facelifted E 63 AMG and the CLS 63 AMG.
There was also increasing demand for AMG's SUV models and the new compact cars - the A 45 AMG and the CLA 45 AMG. The product offensive is rounded off by the recently introduced S 63 AMG.
Through the introduction of the CLA 45 AMG, Mercedes-AMG was able to steadily increase its sales in the U.S.A market, with a growth of around 20 percent.
The dynamic growth has been made possible by the expansion of the product range and entering attractive new segments. With the sporty A 45 AMG, the CLA 45 AMG and the GLA 45 AMG, Mercedes-AMG is offering three new entry level models to reach out to new target groups. All three models are equipped with 4MATIC technology and the world's most powerful four-cylinder production engine.
"We are looking back on the company's strongest year ever. This extraordinary growth has exceeded even our own expectations. It shows once again that with our 'AMG Performance 50' growth strategy, we're on the right track. It's a strategy we will continue to build on," remarked Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.
Found in 1967 by Hans Werner Aufrecht and Erhard Melcher, today, the German firm employs a workforce of more than 1,200 at its plant in Affalterbach, and over the past 47 years, it has become the technological spearhead and a wholly owned subsidiary of Daimler AG. Later this year, AMG plans to enter a new segment with a sports car it has fully developed itself.
Mercedes-AMG GmbH has reported 2013 to be its most successful year with up to 32,200 AMG models sold. The German firm recorded strong demand in its three biggest markets U.S.A, Germany and the U.K., driven by new products and the extension of its distribution network.
Among the factors that drove the growth was the broad introduction of the 4MATIC all-wheel drive system and the introduction of the facelifted E 63 AMG and the CLS 63 AMG.
There was also increasing demand for AMG's SUV models and the new compact cars - the A 45 AMG and the CLA 45 AMG. The product offensive is rounded off by the recently introduced S 63 AMG.
Through the introduction of the CLA 45 AMG, Mercedes-AMG was able to steadily increase its sales in the U.S.A market, with a growth of around 20 percent.
The dynamic growth has been made possible by the expansion of the product range and entering attractive new segments. With the sporty A 45 AMG, the CLA 45 AMG and the GLA 45 AMG, Mercedes-AMG is offering three new entry level models to reach out to new target groups. All three models are equipped with 4MATIC technology and the world's most powerful four-cylinder production engine.
"We are looking back on the company's strongest year ever. This extraordinary growth has exceeded even our own expectations. It shows once again that with our 'AMG Performance 50' growth strategy, we're on the right track. It's a strategy we will continue to build on," remarked Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.
Found in 1967 by Hans Werner Aufrecht and Erhard Melcher, today, the German firm employs a workforce of more than 1,200 at its plant in Affalterbach, and over the past 47 years, it has become the technological spearhead and a wholly owned subsidiary of Daimler AG. Later this year, AMG plans to enter a new segment with a sports car it has fully developed itself.
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