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08 Apr 2009

Michelin launched its new Primacy LC tyre and the French tyremaker aims for this tyre to be the region's best seller.

Tailor-made for the regional markets, the new Michelin Primacy LC is designed to reduce driving noise and decrease fuel consumption.

Head of marketing and sales - passenger car tyre of Michelin Asia Pacific, Lionel Dantiacq, said, "With excellent test results and driver feedback, we believe that the new MICHELIN Primacy LC tyre will set a regional industry benchmark for the high-performance tyre segment in Asia Pacific."

"The MICHELIN Primacy LC tyre is set to become Michelin's next "best seller" in Asia Pacific, replacing its previous generation MICHELIN Energy MXV8 tyre."

Michelin expects to increase its market share in the high-performance tyre segment in Asia Pacific from about 14 percent today to 17 percent in five years.

The new MICHELIN Primacy LC features technology to achieve less driving noise and also guarantees that the tyre has one of the highest levels of energy efficiency on the market.
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