The BMW Museum is a fascinating place to be
12 Dec 2013|9,714 views
For more than 90 years, the BMW brand has been renowned for its dynamic driving experience and pioneering innovations in both design and technology. And it's in the BMW Museum where you'll be able to find true fascination and better understand the company.
Hence, it comes as no surprise that the BMW Museum is one of the most visited museums in Germany. Since its opening in 1973, there are now 25 different exhibition areas with 120 exhibits spread over a vast area of approximately 5,000m2.
According to BMW, a Viennese architect named Professor Karl Schwanzer incorporated the original concept for the museum based on an idea. He defined the inner structure of the round building as a continuation of the road in an enclosed space.
This idea was then further developed in a modern and contemporary way by organising the exhibition areas along a spiral ramp that forms the central visitor route. While it that doesn't sound like much, the architectural elements, ramps and exhibition halls come together to form a pleasantly dynamic overall impression.
This structure, two thirds of which is underground, was completely gutted and its interior converted into seven exhibition 'houses', each of which has its own identity based on a particular theme. These individual designs create a context for the various exhibits and provide a set of reference points along the 1,000-metre route through the BMW Museum. This route is designed to have no crossing points, allowing visitors to go through all 25 exhibition areas.
In the additional lower building, there are now various houses and rooms covering 4,000m2 that accommodate the permanent exhibition of the BMW Museum while the Museum Bowl displays temporary exhibitions on specific themes.
What are the seven exhibition houses?
-
- The House of the Company provides an in-depth information on the company's history
- Highlights from over 90 years of BMW Motorcycle can be found in the third house
- The House of Technology uses the themes 'Lightweight Construction', 'Engines' and 'Aerodynamics' to document the efficiency and performance of BMW technology
- Motorsport fans will be delighted when they get to the fifth house. As the motorcycle manufacturer with the longest tradition in Germany, BMW has been active in racing since 1923 and visitors can look back on unique history of its success
- The House of Brand focuses on advertising as mirror of times
- One our personal favourites, the seventh house looks at the development of the various automobile series.
For more than 90 years, the BMW brand has been renowned for its dynamic driving experience and pioneering innovations in both design and technology. And it's in the BMW Museum where you'll be able to find true fascination and better understand the company.
Hence, it comes as no surprise that the BMW Museum is one of the most visited museums in Germany. Since its opening in 1973, there are now 25 different exhibition areas with 120 exhibits spread over a vast area of approximately 5,000m2.
According to BMW, a Viennese architect named Professor Karl Schwanzer incorporated the original concept for the museum based on an idea. He defined the inner structure of the round building as a continuation of the road in an enclosed space.
This idea was then further developed in a modern and contemporary way by organising the exhibition areas along a spiral ramp that forms the central visitor route. While it that doesn't sound like much, the architectural elements, ramps and exhibition halls come together to form a pleasantly dynamic overall impression.
This structure, two thirds of which is underground, was completely gutted and its interior converted into seven exhibition 'houses', each of which has its own identity based on a particular theme. These individual designs create a context for the various exhibits and provide a set of reference points along the 1,000-metre route through the BMW Museum. This route is designed to have no crossing points, allowing visitors to go through all 25 exhibition areas.In the additional lower building, there are now various houses and rooms covering 4,000m2 that accommodate the permanent exhibition of the BMW Museum while the Museum Bowl displays temporary exhibitions on specific themes.
What are the seven exhibition houses?
-
- The House of the Company provides an in-depth information on the company's history
- Highlights from over 90 years of BMW Motorcycle can be found in the third house
- The House of Technology uses the themes 'Lightweight Construction', 'Engines' and 'Aerodynamics' to document the efficiency and performance of BMW technology
- Motorsport fans will be delighted when they get to the fifth house. As the motorcycle manufacturer with the longest tradition in Germany, BMW has been active in racing since 1923 and visitors can look back on unique history of its success
- The House of Brand focuses on advertising as mirror of times
- One our personal favourites, the seventh house looks at the development of the various automobile series.
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