2014 Beijing Motor Show: A new era for Dongfeng Citroen
14 Apr 2014|4,388 views
Galvanised by the success of its vehicles - with a record 280,000 registrations in 2013 - Citroen is pursuing its offensive in China. On its stand, Dongfeng Citroen will be revealing a concept car that previews a model set for launch at the end of the year.
The locally-produced model will round out the compact car segment range alongside the C4 L, the new C-Elysee and C-Quatre, launched in September 2013.
The C-Elysse already stands as a powerful image booster for the Brand, thanks to the WTCC version to be driven by Chinese driver Ma Qing Hua in the World Touring Car Championship races in Shanghai and Macao in the second half of the year.
The show is also turning the spotlight on the renewal of the Marque, which is presenting the Cactus concept car for the first time in China.
Galvanised by the success of its vehicles - with a record 280,000 registrations in 2013 - Citroen is pursuing its offensive in China. On its stand, Dongfeng Citroen will be revealing a concept car that previews a model set for launch at the end of the year.
The locally-produced model will round out the compact car segment range alongside the C4 L, the new C-Elysee and C-Quatre, launched in September 2013.
The C-Elysse already stands as a powerful image booster for the Brand, thanks to the WTCC version to be driven by Chinese driver Ma Qing Hua in the World Touring Car Championship races in Shanghai and Macao in the second half of the year.
The show is also turning the spotlight on the renewal of the Marque, which is presenting the Cactus concept car for the first time in China.
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