Alfa Romeo introduces new global marketing campaign

Alfa Romeo is introducing its first global advertising campaign, Near Life Experience, at the U.S.A Grand Prix in Austin, Texas. Near Life Experience will premiere in the U.S.A with a multichannel campaign that will start on Alfa Romeo brand's social media channels and will launch worldwide later this year.

The new campaign interprets new values and the ambition of Alfa Romeo, yet reminds 'Alfistas' that Alfa Romeo vehicles are designed with a premium placed on both driving and emotion. Driving an Alfa Romeo is a uniquely emotional experience that makes the driver feel something extraordinary, delivering a profound experience for the senses. It's the culmination of all the feelings, emotions and sights, coming together to form a moment as close to perfect as humanly possible.

As part of the campaign, Alfa Romeo is also introducing the #AlfaRomeoExperience hashtag, giving Alfistas the opportunity to share their own near-life experiences across the brand’s social media channels.