BMW Group Asia concludes BMW World 2018 event with resounding success

BMW Group Asia concluded the BMW World of Passion and Joy event with resounding success after hosting more than 18,000 visitors at the Suntec Singapore International Convention and Exhibition Centre from 24^th to 26^th August 2018.

"For the third time since 2010, BMW Group Asia proudly brought to Singapore a motoring event to remember," said Christopher Wehner, Managing Director, BMW Group Asia.

"By uniting the past, present and future of both BMW and MINI brands under one roof, we successfully provided visitors an opportunity to experience our brand and products in an entertaining and dynamic way. I hope everyone who visited BMW World left with a greater passion for the BMW and MINI brands and long-lasting memories."

Throughout the 4,220m² event space, BMW Group Asia featured more than 30 vehicles, including heritage cars, the latest available models, and a much anticipated concept car. Visitors were also treated to breathtaking bike stunt performances by Igor Obu, experienced a visionary world of BMW with the Virtual Reality technology, and had the opportunity to test drive more than 30 BMW and MINI models, including the latest iPerformance plug-in hybrid electric vehicles.

At the motoring event of the year, BMW Group Asia launched the first ever BMW i8 Roadster, the all new BMW X4 and the new BMW 2 Series Active Tourer and Gran Tourer. The company also proudly premiered the exclusive all new BMW Z4 First Edition in Asia Pacific for the first time and showcased the all new BMW 8 Series, the BMW Concept X7 iPerformance, the all new BMW M2 Competition and the new BMW i3s REx.

For the growing number of MINI fans, visitors were invited to explore five unique chapters in The MINI Story, including Creative Solutions, MINI In Design, Personalities, Makers, and Personalisation. They were also treated to the vibrant Designer Mini by Paul Smith, one of three Designer Minis presented by Rover as part of Mini's 40^th anniversary in 1998.