Ford improves interior design with the help of innovative research tools

Ford is working with new research and measurement methods and high-tech tools to collect emotional and logical customer insights and learn more about how people visually discover new cars and trucks. New techniques include eye tracking, measuring where eyesight lingers most, and biometrics.    

Research shows that a great-looking interior design can attract new buyers, but if that design isn't thought through to accommodate different customer needs, this can be a less satisfying experience. Data collected in Ford's experimental research is guiding the Ford design team to shape the best customer experience possible.

This is innovation in the design process as well as in the tools used. Research will happen up front, while responses to colour, materials, and any other critical element will continue to be assessed through customer clinics at a later stage of the process.

Ford followed a similar approach in designing the interior of the all new Ford GT - a two-door supercar that serves as a technology showcase for top EcoBoost performance, aerodynamics and lightweight carbon fibre construction.

Some fundamentals that came to life in the Ford GT interior through design solutions visually communicate fit for purpose, lean and lightweight as well as perceived efficiency, where soft materials and hard technology are carefully balanced so that all touchable materials are soft and all technological areas are hard, giving a laser precision read across the instrument panel.