GAC announces two-year strategic partnership with Toluca FC

GAC has announced that it has entered into a two-year strategic partnership with Deportivo Toluca Futbol Club (Toluca FC), a Mexican football club.

This marks a key move in GAC's global sports marketing strategy across the Americas ahead of the 2026 World Cup - held in the U.S.A, Canada, and Mexico - and further strengthens its local market presence and global footprint in core markets of the region.

Through this collaboration, both parties will jointly develop brand exposure initiatives, exclusive fan experiences, and special events. Leveraging football as a cultural platform beloved across Mexico, GAC aims to achieve full-coverage brand reach; further strengthen its premium, reliable, and innovative brand image in Mexico; and complete the crucial transition from "market entry" to "brand localisation".

This also marks another important milestone following GAC's sports collaborations in key Latin American markets including Brazil, Colombia, Bolivia, and Uruguay.

Speaking on this partnership, GAC has said that Toluca FC's club values of "excellence, discipline, resilience, and a winning mindset" align closely with (GAC's) philosophy of quality first, innovation-driven, and pursuit of high performance.