Harley-Davidson showcases new "Ride" platform to Bangkok

Harley-Davidson has brought its recently launched "Ride" brand platform directly to its audience in Asia, creating an immersive experience for riders and fans at the recently-concluded sixth Annual Bangkok Hot Rod Custom Show.

Embodying the event's "The SiXnature" theme, the immersive experience featured a curated display of unique customer-owned bikes alongside the Model Year 2026 lineup and the new limited-edition, race-inspired Factory Racing apparel collection.

Arguably the centrepiece of the event were two customised motorbikes: A Road Glide Limited and a Sportster S

Fans also attended an exclusive session with award-winning custom motorcycle builder and artist Gary Royal, who shared how riders could use the Ride platform as inspiration to create their own signature style.

And arguably the centrepiece of the experience was the "Custom Kings Display", a powerful tribute to the creativity and passion for individualisation that defines the Harley-Davidson community. The showcase celebrated local riding culture by featuring two remarkable motorcycles: A Road Glide Limited customised by Nirundon Simasarit and a Sportster S customised by Nitikorn "Joe" Kuansanguan.