Lexus faces tough production demand for IS-C

The IS-C was introduced last October at the Paris Motor Show, and now that the hardtop convertible is finally released in the U.S., Lexus is carefully managing the supply as interest in the Lexus convertible has been high ever since rumors about it began. Currently about 1,200 cars are leaving the Kyushu factory every month, and according to a Lexus official that is barely enough.

Competition is stiff, with mostly German cars like Audi, BMW and Mercedes all on the list as well as the new Infiniti G37 Convertible. Helping to drive the strong interest from buyers in the U.S. is a somewhat cryptic set of commercials targeting younger people.

The next new thing from Lexus is a possible IS Coupe based on the IS-C's two-door layout. If demand for that car is as high as the Convertible, Lexus may find itself picking up a new reputation for sporty and fun vehicles that's largely absent from the current lineup.

The IS-C is available with the F-Sport performance accessory package, which includes 19" forged alloy wheels designed in a dark graphite finish, six-piston fixed calipers and drilled cast-iron rotors, braided stainless-steel brake lines, sports pads, and a new shock absorber and suspension spring set.