Lotus and Norton & Sons create luxury jacket exclusively for customers of the Evija
25 Oct 2021|855 views
Lotus has collaborated with globally renowned Savile Row tailor Norton & Sons to create a unique lightweight luxury driving jacket.
Only available to customers of the Lotus Evija, the jacket's classic design is said to draw from the core values and DNA inherent in every product that both Lotus and Norton & Sons create - performance-oriented, lightweight contemporary design, advanced technical materials and sporting durability.


The overall shape echoes that of Team Lotus pitlane jackets of the early 1970s, seen at the racetracks of the world and worn by Lotus founder Colin Chapman and iconic motorsport heroes of the era including Emerson Fittipaldi and Mario Andretti.
The shape of the front pocket outlined with twin red stitching is drawn from the striking design of the Lotus Evija's ribbon-shaped taillight. Detailing on the nape of the neck, both inside and outside the jacket, repeats that motif and features a golden number 16 - the Savile Row address of the Norton & Sons' shop. Other tributes to Lotus heritage include three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design.
The technical eyelet knit lining is breathable, perforated to reduce weight and includes a pocket perfectly sized to take the Lotus Evija key. There is also a unique label celebrating the collaboration; it features the Norton & Sons wordmark, the Lotus roundel and strapline 'For The Drivers', and a new silhouette of the Lotus Evija hypercar penned by Anthony Bushell, the car's lead exterior designer.
Lotus has collaborated with globally renowned Savile Row tailor Norton & Sons to create a unique lightweight luxury driving jacket.
Only available to customers of the Lotus Evija, the jacket's classic design is said to draw from the core values and DNA inherent in every product that both Lotus and Norton & Sons create - performance-oriented, lightweight contemporary design, advanced technical materials and sporting durability.


The overall shape echoes that of Team Lotus pitlane jackets of the early 1970s, seen at the racetracks of the world and worn by Lotus founder Colin Chapman and iconic motorsport heroes of the era including Emerson Fittipaldi and Mario Andretti.
The shape of the front pocket outlined with twin red stitching is drawn from the striking design of the Lotus Evija's ribbon-shaped taillight. Detailing on the nape of the neck, both inside and outside the jacket, repeats that motif and features a golden number 16 - the Savile Row address of the Norton & Sons' shop. Other tributes to Lotus heritage include three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design.
The technical eyelet knit lining is breathable, perforated to reduce weight and includes a pocket perfectly sized to take the Lotus Evija key. There is also a unique label celebrating the collaboration; it features the Norton & Sons wordmark, the Lotus roundel and strapline 'For The Drivers', and a new silhouette of the Lotus Evija hypercar penned by Anthony Bushell, the car's lead exterior designer.
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