PML launches campaign to promote safe riding

Performance Motors Ltd, official importer for BMW Motorrad in Singapore, has announced that it will be rolling out a year-long campaign to promote safe motorbike riding.

The year will see new graduates of Class 2 and 2A licences at the ComfortDelgro Driving Centre receiving a graduation kit and complimentary coffee, which can be redeemed from its flagship BMW Motorrad showroom at Ubi. This kit contains tips on safe riding in Singapore alongside useful information for those who are considering riding on different terrain overseas.

This new initiative is part of Performance Motors Ltd's on-going commitment to promote safer roads and responsible road behaviour, and neatly complements the safety features that come with BMW Motorrad's offerings which include the recently launched BMW R 1300 GS Adventure, BMW R 12 nineT, and BMW F 900 GS. 

The firm has also been ramping up its engagement with the riding community through activities such as regular riding tours to Cameron Highlands and Kuantan, West Malaysia, as well as North-eastern Thailand, and comes as the firm marks its 45^th anniversary with the opening of the BMW Motorrad flagship showroom at 1 Ubi Road 4, said to have already become a home for BMW Motorrad fans as well as a lifestyle destination offering the finest BMW Motorrad bikes, premium products, and convenient aftersales service.