Infiniti Q50 boasts BTCC livery at the Autosport International Show
09 Jan 2015|4,638 views
The new livery on the Q50, being displayed on the Dunlop stand, has been designed by Infiniti's own design team in Paddington London, further enhancing the ongoing partnership of Infiniti with the Mallory Park-based team, which will employ injured ex-Paratroopers to prepare both race cars.
Simon Cox, Infiniti Design Director from Infiniti Design London, said, "The new Q50 race car livery was developed to contrast against the traditional branding schemes normally associated with the BTCC grid. However, it still retains a high level of visibility, reflecting both the dynamic qualities of the Infiniti Brand along with the performance and striking contours of the Q50 road car. The look is intended to illustrate the provocative nature of the Infiniti brand, combining dynamic light pulses which form on contact with cars sculptural surfaces."
Building from its launch outside London's Guildhall 10 weeks ago, the not-for-profit team will help raise awareness of, and funds for, Support Our Paras, the newly-formed official charity for The Parachute Regiment. 100 percent of its profits will go towards the 'Support Our Paras' charity.
Drivers Derek Palmer Jnr and Richard Hawken will pilot the two Infiniti Support Our Paras Racing NGTC Infiniti Q50s.
The four-day Autosport International Show takes place at the NEC in Birmingham, opening on Thursday, January 8, and closing on Sunday, January 11, 2015.
The new livery on the Q50, being displayed on the Dunlop stand, has been designed by Infiniti's own design team in Paddington London, further enhancing the ongoing partnership of Infiniti with the Mallory Park-based team, which will employ injured ex-Paratroopers to prepare both race cars.
Simon Cox, Infiniti Design Director from Infiniti Design London, said, "The new Q50 race car livery was developed to contrast against the traditional branding schemes normally associated with the BTCC grid. However, it still retains a high level of visibility, reflecting both the dynamic qualities of the Infiniti Brand along with the performance and striking contours of the Q50 road car. The look is intended to illustrate the provocative nature of the Infiniti brand, combining dynamic light pulses which form on contact with cars sculptural surfaces."
Building from its launch outside London's Guildhall 10 weeks ago, the not-for-profit team will help raise awareness of, and funds for, Support Our Paras, the newly-formed official charity for The Parachute Regiment. 100 percent of its profits will go towards the 'Support Our Paras' charity.
Drivers Derek Palmer Jnr and Richard Hawken will pilot the two Infiniti Support Our Paras Racing NGTC Infiniti Q50s.
The four-day Autosport International Show takes place at the NEC in Birmingham, opening on Thursday, January 8, and closing on Sunday, January 11, 2015.
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