DS celebrates 60th anniversary by releasing '1955' limited editions
18 May 2015|2,219 views
The first DS appeared at the 1955 Paris Motor Show and sixty years later, the DS brand has been found to perpetuate the revolutionary spirit of this mythical car and to renew the tradition of French premium vehicles.
DS CEO Yves Bonnefont, said, "To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance."
The DS brand is to release a series of '1955' limited editions across the range (DS 3, DS 3 Cabrio, DS 4 & New DS 5) to mark the 60th anniversary of the very first DS.
The new models will be built in limited quantities for all market (1955 for DS 3 & DS 3 Cabrio, 955 for DS 4 & 955 for New DS 5). These limited editions will be on display during DS WEEK (19th - 24th May) at the Tuileries Garden in Paris.
The first DS appeared at the 1955 Paris Motor Show and sixty years later, the DS brand has been found to perpetuate the revolutionary spirit of this mythical car and to renew the tradition of French premium vehicles.
DS CEO Yves Bonnefont, said, "To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance."
The DS brand is to release a series of '1955' limited editions across the range (DS 3, DS 3 Cabrio, DS 4 & New DS 5) to mark the 60th anniversary of the very first DS.
The new models will be built in limited quantities for all market (1955 for DS 3 & DS 3 Cabrio, 955 for DS 4 & 955 for New DS 5). These limited editions will be on display during DS WEEK (19th - 24th May) at the Tuileries Garden in Paris.
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