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EuroSports Global has acquired the business and assets of Ultimate Drive, a new motoring product that caters to supercar enthusiasts.

31 May 2016 | Local News : Singapore



EuroSports Global Limited (EuroSports), a leading luxury lifestyle company and authorised dealership for Lamborghini automobiles in Singapore, has acquired the business and assets of Ultimate Drive Pte Ltd and Driven by Adrenaline Pte Ltd (Ultimate Drive), a new motoring product that caters to supercar enthusiasts.

Under the new management of EuroSports, Ultimate Drive will comprise two business segments - Ultimate Drive Club (UD Club), which is a fee-based supercar sharing club where members can purchase one to three-year memberships at $12,000 to $36,000, which will give them between 20,000 and 66,000 points that can be redeemed for drives. The second is the Ultimate Drive Experience, which involves the short term rental of supercars to tourists or to locals for special occasions such as weddings and corporate events.

EuroSports' Executive Chairman and CEO, Melvin Goh, said, "The concept may be relatively new in this part of the world but I believe that the rising affluence in the region and particularly in Singapore calls for such lifestyle needs to be met. Owning a car in Singapore is a big commitment because of the tax structure and the COE requirement. Many people desire to drive supercars, to feel the thrill of the engine's horsepower, but they may not be able afford one. UD Club will enable them to fulfil their dream without the financial strain. Yet another benefit for members is that they are not confined to driving the same supercar but can choose to redeem their purchased points for any of the cars in our fleet."

Currently Ultimate Drive has a fleet of six supercars, including the Lamborghini Huracan LP610-4, the Lamborghini Gallardo Spyder, the Ferrari California, the Rolls-Royce Ghost, the Porsche 911 and the McLaren MP4-12C, with plans to expand the fleet to 15 marques as the membership base of UD Club grows. Ultimate Drive is located at Marina Bay Sands and at the Singapore Flyer.

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