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Honda has released a video on the Designated Texter, a social media campaign aimed at reminding drivers about the importance of not texting while driving.
24 Apr 2017 | International News : U.S.A
Through a fun and lively parody video coupled with gifs and memes, Honda is introducing the 'Designated Texter' (DT) to discourage drivers from distracted driving. The DT social media campaign is aimed at reminding drivers about the importance of not texting while driving and the general danger of distraction on the road, coinciding with the Distracted Driving Month of April.
The lyrically savvy, comedic banger of a video takes inspiration from classic and parody rap videos, bringing the concept of the DT to life. Taking a cue from pop culture, Honda coined the term DT, hoping it will encourage sharing amongst the target audience.
The campaign explains the benefits of how a Designated Texter enables safer driving and requires 'Mad Responsibility' when getting behind the wheel. In addition, the DT can be helpful with other potential driver distractions, such as taking photos while the vehicle is in motion.
