Mazda CX-5 customers get virtual reality test drives in U.K. shopping centres
07 Aug 2017|4,160 views
Mazda is bringing its new CX-5 compact sport utility vehicle to some of the U.K.'s most popular retail attractions this summer, offering shoppers the chance to see the car in the metal, and experience an immersive virtual reality test drive. Using virtual goggles whilst seated in the car, visitors to the Mazda stand can choose from either a driver's or passenger's perspective as they enjoy a thrilling virtual drive around the famous Longcross test track in Surrey.
Commenting on the all new CX-5 shopping centre tour, Mazda U.K. Marketing Communications Manager, Kim Crawford said, "With virtual reality, our aim is to create a sense of oneness with the car through an immersive experience. You literally get a test drive experience on a track, whilst sat inside the all new Mazda CX-5 without leaving the building. We hope this will bring prospective customers much closer to the vehicle itself, allowing them to appreciate the quality of both the interior and exterior of the car."
Both Mazda's SkyActiv-MT six-speed manual and SkyActiv-Drive six-speed automatic transmissions feature in the range, as does the latest generation of Mazda's intelligent i-Activ all-wheel drive system. The new CX-5 is powered by a familiar range of SkyActiv engines. This includes the 2.0-litre 163bhp SkyActiv-G petrol engine, the popular 2.2-litre 148bhp SkyActiv-D diesel, and sitting at the top of the range is the flagship 2.2-litre 173bhp SkyActiv-D.
Mazda is bringing its new CX-5 compact sport utility vehicle to some of the U.K.'s most popular retail attractions this summer, offering shoppers the chance to see the car in the metal, and experience an immersive virtual reality test drive. Using virtual goggles whilst seated in the car, visitors to the Mazda stand can choose from either a driver's or passenger's perspective as they enjoy a thrilling virtual drive around the famous Longcross test track in Surrey.
Commenting on the all new CX-5 shopping centre tour, Mazda U.K. Marketing Communications Manager, Kim Crawford said, "With virtual reality, our aim is to create a sense of oneness with the car through an immersive experience. You literally get a test drive experience on a track, whilst sat inside the all new Mazda CX-5 without leaving the building. We hope this will bring prospective customers much closer to the vehicle itself, allowing them to appreciate the quality of both the interior and exterior of the car."
Both Mazda's SkyActiv-MT six-speed manual and SkyActiv-Drive six-speed automatic transmissions feature in the range, as does the latest generation of Mazda's intelligent i-Activ all-wheel drive system. The new CX-5 is powered by a familiar range of SkyActiv engines. This includes the 2.0-litre 163bhp SkyActiv-G petrol engine, the popular 2.2-litre 148bhp SkyActiv-D diesel, and sitting at the top of the range is the flagship 2.2-litre 173bhp SkyActiv-D.
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