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Toyota has developed a fully integrated marketing campaign for the all new Camry, which, instead of telling, shows customers how it feels to drive the car.

05 Sep 2017 | International News : U.S.A


The all new Toyota Camry arrives in the U.S.A with a striking new look and a hot new marketing campaign that's set to tap into drivers' emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the 'Sensations' campaign, which compels drivers to love the new Camry for all the 'wrong' reasons.

Rather than telling customers how it feels to drive the all new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry's styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.

"The launch of the next generation Camry is incredibly important for Toyota, and we wanted to create a campaign that matched its excellence and the excitement of the new design. 'Sensations' perfectly conveys what people will feel driving the new Camry," said Ed Laukes, Group Vice President, Marketing, Toyota.
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