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Rolls-Royce Motor Cars is delighted to announce that as part of its Art Programme, a new work by artist Dan Holdsworth will be premiered.

08 Mar 2018 | International News : U.K.


Three cinematic screens will be incorporated into Rolls-Royce's suite at the 2018 Geneva International Motor Show, exhibiting previously unseen work by one of Britain's foremost photographic artists. 

Dan Holdsworth's Acceleration Structures allows the viewer to see Europe's most sublime but inhospitable landscapes in radically new ways
In Dan Holdsworth, Rolls-Royce finds an artist with a restless fascination of capturing not only the perfection of nature, in this case in the form of vast expansive landscapes, but also a desire to depict these landscapes in the most technological and precise manner.

These attributes resonate with Rolls-Royce, echoing the brand's constant desire to innovate, to advance and to further the realms of precision in each and every Rolls-Royce motor car.

Dan Holdsworth's Acceleration Structures allows the viewer to see Europe's most sublime but inhospitable landscapes in radically new ways through advanced technology, underpinned by scientific research and personal endeavour and adapted to create art.

The artist uses photogrammetry, mapping and extracting spatial co-ordinates, to realise a three-dimensional wireframe creating a stunning X-ray effect of three Mont Blanc Alpine glaciers, namely Argentiere, Bossons and Bionnassay. The glaciers are geo-mapped using scientific instruments at the very fore of their field.

Holdsworth, who in a move that demonstrates his extraordinary vision and desire to further an art form using scientific research, creates something of great beauty and magnitude but at the same time, accuracy. The work becomes scientifically significant, a symbol of the very best of human achievement of its time. 

In commissioning this new work, Rolls-Royce is continuing its legacy of creatively contributing to the fabric of the contemporary art world. Holdsworth will join a roster of accomplished artists who have created works at the bequest of the marque, including Yang Fudong, Isaac Julien, Angela Bulloch, Pipilotti Rist and most recently Asad Raza.
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