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Jaguar brought vibrant colours and personality to the streets of Singapore with an E-PACE embellished with the work of contemporary artist Evan Woodruffe.

23 Nov 2018 | Local News : Singapore

Jaguar brought vibrant colours and personality to the streets of Singapore in a first-of-its-kind local activation that showcased art by contemporary New Zealand artist, Evan Woodruffe.

Evan Woodruffe's abstract art was showcased in the Jaguar showroom and wrapped over the E-PACE
This artistic activation was part of Jaguar's latest global brand campaign 'A Breed Apart', which recognises people who are uniquely different in their own field.

The activation started with an exhibit of a selection of Woodruffe's work at the Jaguar showroom from 8 to 13 November, live wrapping of the Jaguar E-PACE in Woodruffe's art on 9 November, and a Singapore driving tour using the artistically embellished vehicle on 12 November.

By taking the wrapped E-PACE to the streets of Singapore, Jaguar was able to make art visible to everyday Singaporeans, as well as introduce Singapore as a destination to a community of local and international art enthusiasts.

The eye-catching Jaguar E-PACE stopped at iconic locations around Singapore's city centre, including the Ministry of Information, Communications and the Arts Building, Victoria Memorial Hall, Sri Mariamman Temple and The Fullerton Hotel. In addition to visiting local landmarks, Jaguar introduced Woodruffe to Singapore with a driving tour, conducted by Singapore social media maven Shermaine Khoo.
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