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Toyota has partnered with The Tokyo Organising Committee of the Olympic and Paralympic Games and will present the Tokyo 2020 Olympic torch relay.

04 Dec 2018 | International News : Japan


Through the Tokyo 2020 Olympic torch relay partnership, Toyota aims to bolster excitement for the Games and also empower people across Japan including disaster-affected areas by expressing gratitude towards its stakeholders and deepen relationship with local partners through activities such as a campaign to recruit torchbearers, the torch relay itself, and related events. As official mobility partner, Toyota will also take part in the Olympic torch relay with vehicles providing the lead car and showcasing exciting new mobility technologies.

Toyota's current Executive Vice President Mitsuru Kawai was appointed as a torchbearer at the Olympic Winter Games in Nagano 1998 as one of the representatives of the company. Reflecting on the significance of the Olympic torch, Kawai said, "The torch represents the spirit of Olympism. I remember feeling the weight of the torch from the responsibility and history it represents, when I carried it at Nagano 1998. Toyota wants to help create an inclusive society where anyone can challenge their impossible."

Toyota has recently supported the Buenos Aires 2018 Youth Olympic Games Torch tour providing the Hilux and Prius. Also Toyota vehicles were used in all past Japan-hosted Olympic Games Tokyo 1964, Sapporo 1972 and Nagano 1998.
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