Aston Martin Lagonda hosts first Electric Future event in London
28 Jun 2019|3,481 views
For two days in central London, Aston Martin Lagonda will be showcasing its zero emission powertrain technologies with the company’s first Electric Future event. Relaunched as the world's first zero emission luxury brand in 2018, Lagonda will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies.
S itting nose-to-nose will be the company's first electric sports car, Rapide E, and its all electric Lagonda Vision Concept. With the Lagonda Vision Concept unveiled at the Geneva Motor Show in 2018 and Rapide E at the Shanghai Automotive Show a few months ago, the event provides the first chance for the U.K. to preview the company's future technologies.
Speaking about the event, Marek Reichman, Chief Creative Officer at Aston Martin Lagonda, said: "When we relaunched Lagonda, we set ourselves an ambitious target to be the world’s first luxury electric brand. We see the Lagonda brand sitting within a unique niche in the market. It is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the environment. Lagonda will achieve this but it will also provide joy and delight to the people who get to enjoy its unique internal environment."
The Aston Martin Rapide E is the first battery electric vehicle produced by the famous British marque, and will enter production at the end of the year. With a limited run of just 155, the same number as the vehicle's electrically limited top-speed, the project has been completed in partnership with Williams Advanced Engineering. Featuring twin electric motors that produce 602bhp and 950Nm of torque, Rapide E will be capable of reaching 0-100km/h in less than four seconds.
Both cars will be on display on Wednesday (26 June) until Thursday (27 June) at the company's central London showroom, Aston Martin Mayfair.
For two days in central London, Aston Martin Lagonda will be showcasing its zero emission powertrain technologies with the company’s first Electric Future event. Relaunched as the world's first zero emission luxury brand in 2018, Lagonda will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies.
S itting nose-to-nose will be the company's first electric sports car, Rapide E, and its all electric Lagonda Vision Concept. With the Lagonda Vision Concept unveiled at the Geneva Motor Show in 2018 and Rapide E at the Shanghai Automotive Show a few months ago, the event provides the first chance for the U.K. to preview the company's future technologies.
Speaking about the event, Marek Reichman, Chief Creative Officer at Aston Martin Lagonda, said: "When we relaunched Lagonda, we set ourselves an ambitious target to be the world’s first luxury electric brand. We see the Lagonda brand sitting within a unique niche in the market. It is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the environment. Lagonda will achieve this but it will also provide joy and delight to the people who get to enjoy its unique internal environment."
The Aston Martin Rapide E is the first battery electric vehicle produced by the famous British marque, and will enter production at the end of the year. With a limited run of just 155, the same number as the vehicle's electrically limited top-speed, the project has been completed in partnership with Williams Advanced Engineering. Featuring twin electric motors that produce 602bhp and 950Nm of torque, Rapide E will be capable of reaching 0-100km/h in less than four seconds.
Both cars will be on display on Wednesday (26 June) until Thursday (27 June) at the company's central London showroom, Aston Martin Mayfair.
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