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Jaguar has has collaborated with multi award-winning director William Bartlett on a collection of six films starring the new Jaguar F-TYPE sports car.

11 Mar 2020 | International News : U.K.



Jaguar has collaborated with global marketing agency Spark44 and British Academy of Film and Television Arts (BAFTA)-award winning Director William Bartlett on a collection of six films that allow you to imagine the thrill of driving or sitting in a new Jaguar F-TYPE.

The Just Imagine films use innovative storytelling techniques and combine live action and computer-generated images to deliver the thrill of Jaguar's new sports car.

BAFTA-award winning Director William Bartlett aided in producing the Just Imagine films
The films place the Jaguar F-TYPE in different scenarios to highlight its features.

The car races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version, and shows off its handling on a Hot Wheels-inspired track.

It's also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.

The new Jaguar F-TYPE in the films looks more beautiful than ever and embodies Jaguar's design DNA in its purest form.

The films depict a Jaguar F-TYPE going down a CGI ski jump to promote the power of the 5.0-litre V8 R version
The two-seat sports car offers a perfect balance of performance and driver reward with an even more muscular, assertive design and a cabin defined by rich, luxurious materials and beautiful details.

The range of powerful, responsive engines include four-cylinder and six-cylinder options, along with a new 442bhp V8. They are all matched to an eight-speed Quickshift transmissions with full manual control using either the SportShift gear selector or the steering wheel-mounted paddles.

The new F-TYPE also offers more driver-focused technology, including a reconfigurable, high-definition, 12.3-inch TFT instrument cluster, a Touch Pro infotainment system with Apple CarPlay and Android Auto as standard, and software-over-the-air functionality so future software updates can be made at the customer's convenience without having to visit a Retailer. Two superb Meridian sound systems also offer enhanced sound reproduction.

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