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MINI U.S.A launches a series of virtual meet up events to help the MINI community of owners and fans to stay connected.

29 Jun 2020 | International News : U.S.A


MINI U.S.A has launched Meet@MINI, a series of live virtual events that help bring members of the MINI community together to enjoy the company of other like-minded Mini owners, and to share their affinity for the MINI brand. The Meet@MINI series includes unique virtual events around three themes and formats - Live Q&A, Show & Tell and Self Customisation.

The launch of the series follows two pilot events over the past few months, which included the virtual screening of the iconic film The Italian Job, attended by over 350 MINI owners, and a live Q&A session on Instagram with MINI John Cooper Works Race Team Driver Mark Pombo hosted by MINI U.S.A Head of Product Planning and Consumer Events, Patrick McKenna.

The Meet@MINI series will include live Q&A sessions with members of the MINI community and the MINI U.S.A organisation, including Renzo Vitale, MINI Sound Engineer on 30 June. As a result of COVID-19, Meet@MINI is creating opportunities for the MINI community to continue to virtually celebrate their love with hashtag 'ForTheDrive' - and MINI.

For more information on the Meet@MINI series of virtual events, visit MINI U.S.A's social media channels including Twitter, Facebook and Instagram.
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