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Lamborghini reveals the Aventador SVJ Xago special edition in celebration of the creation of the new virtual Ad Personam studio.

22 Jul 2020 | International News : Italy


Lamborghini has created a new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalise their new Lamborghini without travelling to the Ad Personam specialist department in Sant'Agata Bolognese, Italy.

In celebration of the new virtual Ad Personam studio, Lamborghini has also announced the Aventador SVJ Xago special edition - a car produced in just ten units and reserved for clients specifying their Aventador SVJ virtually.

Each of the ten Aventador SVJ Xago models will be identified by a numbered plate
Inspired by the hexagon cloud shapes at the North Pole of the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic 'hexagonita' theme in Lamborghini design.

The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and special contrast colour matching the exterior.

From July 2020 clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini's specialists surrounded by the extensive Ad Personam options on display.

A video call will be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.

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