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A new marketing campaign for the all new 2021 Acura TLX sport sedan lets the car do the talking in its short film cinematic-style television spot.

27 Sep 2020 | International News : U.S.A



The Acura TLX has made its U.S.A debut in a new television campaign.

The all new TLX is the quickest, best-handling and most well-appointed sedan in Acura's 35-year history and is the first Acura sedan fully designed around the brand's Precision Crafted Performance DNA.

The Acura TLX is the first Acura sedan fully designed around the brand's Precision Crafted Performance DNA
The 60-second cinematic-style television spot features the Acura TLX in a 1920s-style silent film concept set to a soundtrack by legendary comedic actress and singer Betty Hutton's It's Oh So Quiet.

Fast-paced action sequences set against the spot's untraditional silent film backdrop highlight the TLX performance, with the black and white film style meant to draw full attention to the Apex Blue Pearl Acura TLX Type S, expressing the true capabilities of this performance variant.

The campaign highlights the key technologies on the 2021 TLX, including Acura's Super Handling All-Wheel Drive torque-vectoring system. The campaign also shows how Acura's Integrated Dynamics System creates a personalised TLX driving experience through a new Individual Mode, enabling the driver to choose their preferred settings for each element of system control.

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