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Maserati commemorated its 106th anniversary on 1 December 2020, and as part of its celebrations, released a short film showcasing its past, present and future.

04 Dec 2020 | International News : Italy

On 1 December 2020, Maserati celebrates its foundation and its history reaching back more than a century, and looks towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish 'Alfieri Maserati', at number 1A on via de' Pepoli, in the heart of Bologna.

'Maserati from A to Z', a visual journey with a rapid flow of images making up an exciting story, recounting Maserati's spirit and its constant striving for performance, innovation and exclusivity. The storytelling is in time to the beat of the alphabet and lists what Maserati has been and what it will be in the future.

In four minutes, the film features over 30 models and a modern, eclectic cast, which convey a timeless spirit through imagery with a strong visual impact. The Soundtrack is a special 'Maserati Mix' of the iconic 'The Chase' by Giorgio Moroder.

The Maserati Alphabet is a celebration of the past, present and future of the Trident brand. The film showcases the many diverse elements that make Maserati so audacious, ending with a roll call of future models. Z stands for 'Zooming into the Future', with Maserati set to take centre stage with revolutionary new cars, innovations and projects. The focus is already strongly on the future.

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